Crime/thriller.
What
happens in the trailer?
Although
there is not much story to we can see that the characters are deep in the drug
world.
What was
good about the trailer?
The use of
quick montage worked really well in the trailer. The quick cut teased scene
from all three films, without giving too much away. The quick montage works
well because of the slow montage at the start of the trailer. The slow montage
allows there to be text on screen from critics to tell the audience how good
the movie is. Like most trailers it is one big collision cut. Starting slow
with quite music and longer shot length. To fast paced music and quick edits to
generate excitement. The trailer being a bit cramped generates a sense of unease
about the film. It’s not a comfortable trailer to watch because of the subject,
with some very strange shots. I feel this is done to really get the mood of the
film across. Plus with the great soundtrack that is one the film it really
helps to generate the feel of the movie.
What
didn’t work?
The problems
I have with it is the lack of narrative. You have no idea what story lies
within the three films, just an idea of some of the themes. And without a known
narrative people will not know what to think of the trailer. Also it is a bit
crammed. Three films advertise in under a minute and a half just doesn’t work.
They should of made the trailer longer and flesh out each film a tad more,
rather than fit it all in.
Trailer
average and why did it get it?
The average
fir the trailer was a 7. This is a good score for any trailer, and only was
beaten by 2 other trailers. I feel it got this mark because of the lack of
narrative. They tried to make a short trailer for three films, which is very
difficult to do. It still works but if the invested another minute into it, I
feel the result would have been better. 7/10
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