What
happens in the trailer?
The world is
in ruin, Crippled by the zombie apocalypse mankind must rebuild. However the
zombies are coming back to this town. Can they humans fight off the horde? Or
will they become a flesh hunting monster
What was
good about the trailer?
The trailers
uses the conventions of a horror trailer to make it work. The slow montage
builds up the tension and gives the trailer an edge. Also during the build-up
it mentations the previous work of Romero, which adds a nice touch to fans of
his work. Also it is done to generate hype around the film. Then the collision
cut kick in with a jump to scare the audience. From then on the fast montage
starts and we see some highlight of the film. Unlike Day of the Dead
trailer were we didn’t see a zombie, we see many zombies and also a lot of
action. The trailer really delivers. Again a big part of this is the strong
soundtrack used by the trailer to get an emotional response. This is the first
trailer I have reviewed that ends with a smaller collision cut. This helps the
trailer become memorable and stick in your head.
What
didn’t work?
For all the
positives of the trailer, there is a really lack of narrative. We don’t
understand why the zombies are coming for. And it leaves you wondering. However
I know you don’t want to tell the audience to much but you want to show that there
is a story here. Also there is no introduction to character. We have no idea
who the film is based around, and it would have been better to see some
characters.
Overall,
what did you think?
The trailer
was really good. It used collision cutting well and really generated
excitement. I now am in a position where I want to see the movie. However I
feel that they could of fleshed the character out more and shown more of the
story. Overall I give the trailer 9/10.
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