What happens in the trailer?
A group of
teenagers go away for the weekend in their cabin, isolated from anybody else.
Upon arriving they discover the cellar holds my mystery items, especially one
book. Upon reading a passage from the book they realise a horrible force. The
dead are rising and they are coming for them. A weekend away just turned into
survival.
What was
good about the trailer?
Because it
is a red band trailer it deliveries the body
horror. You get a really sense of the genre of the movie and what it is
going for. It’s a trailer that wouldn’t trick you in to seeing it. It knows
what genre it is and shows it off. The narrative is clearly shown, while still
not giving too much away to the viewer. They get a teaser rather than all the
best bits. Because it is a re-make of an older film which had a lot of fans, we
can see that they still have some of the classic scenes. For example the
removal of the possessed hand (1:05), showing these scenes tell the audience
you are going to stick close to the past and will deliver a film that pays
homage to the original. The collision cutting during the trailer is brilliant.
The slow montage of establishment for the character, to the fats montage of
action really excites the viewer. Add that with an exciting soundtrack that
matches the action. You have yourself a trailer which really works and excites
horror fans.
What
didn’t work?
The trailer
was so good that the only thing I could think of it how it wouldn’t work as a
green band trailer. It wouldn’t be able to put that trailer attached to a 15 on
a Saturday afternoon to generate more buzz, because the trailer wouldn’t work.
It would kill off all the best bit and people wouldn’t want to see it. Apart
from that I though the trailer was fanastic.
Trailer
average and why did it get it?
The average
in class was 9.7. Which for a horror trailer is brilliant. Everybody in the
class was excited by the pacing and action on scene. I also think it work so
well because it didn’t shy away. It was in our faces with everything, didn’t
hide or shy away. That is really what makes the trailer. 9/10
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