What happens in the trailer?
A group of
friends are stranded in what appears to be a ghost-town. When investigation the
time they stumble upon a wax museum. Looking in, they find the most realistic
wax works they have ever seen. They don’t want to find out how they do it, or
they might become the next exhibit.
What was
good about the trailer?
The trailer
had really good collision cutting. The blend of a slow establishing montage to
the fast paced montage really shows how the good things of the movie. They also
do this to set up the story really well, without giving too much away. We know
that the teens become stranded, but never see how; this makes us want to see it
to fill in the blanks. The jumps work really well as transitions, the first
jump is used to kick off the fast montage and it works well with this sudden
burst. Also the final moment jumps keeps us on the end of our seats and leaves
us with an emotional response after the trailer is finished, leaving an
impression on the viewer.
What
didn’t work?
One of the
big things lacking from the trailer was an iconic shot or sequence. Something
that sticks in the head after the trailer is finished. I feel a trailer needs
one of these shots to make it the best trailer it can be. This trailer had its
moments, but never this big shot that really sells the movie. Also in the
movie, we never get to see the bad guy. In most horror trailers we get to see
the person behind the evil taking place, as this is normally the coolest
character. However we don’t ever get to see them, just a glimpse. And this cost
the trailer in having something really stand out and makes the viewer remember
the trailer.
Overall,
what did you think?
The trailer
works well, but I think it could have been better. It lacks something
outstanding though, a memorable shot or sequence to stick with the viewer. The
use of montage and collision cutting is one of the best of seen, with really
good pacing throughout the trailer. Narrative is also explained well, without
telling us the whole story, which again is a huge plus. However it lacks that
big shot that will stick with the viewer after watching the trailer. 7/10
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