Portfolio Section
- 1a. Research (Films) (12)
- 1b. Research (Audience and Trailers) (8)
- 2.Planning (5)
- 3a. Main Product (3)
- 3b. Ancillary Products (5)
- 4.Evaluation (4)
Friday, 21 December 2012
Thursday, 20 December 2012
Wednesday, 19 December 2012
Final Image analysis. The Cabin in the Woods
This scene from The Cabin on the
Woods shows how genre conventions still exists and are used in modern
horror movies. In the centre of the shot
we have the stereotypical male hero, the
one who is going to save the day for everybody in the horror movie. We can see
his strength though the iconography of the sports jacket. This tells us the
audience that Curt is a ‘jock’.
Curt is also the leader as we can
see him centre shot and the two character hiding behind him waiting for him to
lead the way forward. To the left of him is the female victim, Jules. We
can see this through her code of dress,
the very short and reviling clothing suggest she likes to show of her body.
Also the colour of her hair is blonde which
has always been the stereotypical hair of the victim. To prove this point,
Jules is the first character to be killed.
I also like the mise-en-scene, with the dark cellar
hidden underneath the cabin. This adds to the film’s already creepy atmosphere
with the use of stereotypical, enclosed setting. This scene also uses great
collision from slow->fast to build suspense and then deliveries a big pay
off, as after this slow sequence we have a quick montage if the zombie family
rising from their graves.
They keep these stereotypes because
they work so well. There is nothing wrong in making something new but keeping
some of the conventions. The genre of horror is a perfect example of if “it
isn’t broke don’t fix it.” Although The Cabin in the Woods is a modern
action horror, it still uses classic stereotypes in the film to let the
audience know it still part of the genre.
This is a perfect example of Schatz’s
Genre Theory. The director Drew Goddard uses the stereotypical conventions
to make sure they pull the genre fans
along to the film. Although the film is a battle against convention, it still needs
to appear to be a horror to get the horror films to come along.
The Cabin in the Woods is an
action horror movie that battles the genre as a whole. It looks at why all the
stereotypes exist and if there is something behind it all. It’s really
interesting to see the conventions being planned by an organization, a twist
never done before in the genre. The Cabin in the Woods steps back and
takes a look at why these stereotypes happen, and the reason why they keep
turning up all over the genre.
Thursday, 13 December 2012
Mood Board. Why we chose them
The image with Freddy standing in the hallway was chosen
because the way the lighting is makes him appear as a silhouette. This
consequently makes him seem creepy, because we fear the unknown, which in this
case is the figure at the end of the hallway. The lighting also creates a tense
atmosphere due to the mist, making us feel empathetic towards the final girl.
In the other NOES pictures they both carry on with the silhouette theme, and
also have Freddy wearing the hat, which relates to our scarecrow, who also
wears a hat.
Scarecrow’s face from Batman Begins was chosen because it is
a very simple mask, but very effective because you can still see the person’s
eyes, which is quite disturbing. It was also chosen because the idea of The
Scarecrow from Batman spreading fear was one we wanted to somehow use in our
trailer.
The barn in the mood board is very similar to that of the
one from Ed Gein, in which he hangs up a woman and cuts her open. We hope to
have a decent level of gore in our trailer. This follows on to the crow image
which we chose because we would like a crow to be with the scarecrow, and for
it to eat people. The crow can connote evil, but it will be twisted around in
our trailer because the crow is actually a friend to the scarecrow.
The scene from Cabin in the Woods was chosen for the level
of gore it involves. The film is practically gore-less until that scene, which
makes it even more unsettling and shocking. The image of the dead woman was
also chosen due to its realistic nature, which makes it seem more disturbing
because it is a real life death.
Chad from Tucker and Dale vs Evil is on the mood board
because we believe him to be a typical male character that is generally not a
very nice person, and also ends up dying in an incredibly brutal way.
The Birds on the climbing frame was chosen mainly due to the
scene from The Birds in general when they are all squawking and flying around
then go completely silent. This is collision cutting, but it is done in such a
way that it just isn’t expected because crows aren’t thought to be violent
animals.
Choice Of Trailer
We
will be making a highlight trailer. Because we are producing an action horror
trailer we need to show off the factors from the movie. The best way to do this
would be taking the biggest and best moments from the films action sequences
and showing small pieces from them, to generate excitement.
We will be doing a red-band trailer as this allows us to show the gore elements of our film. Also with a red-band it means we have no restrictions when making the film. Then we can explore body horror with freedom in the trailer. This would allow us to land a “sucker punch” on the audience which George A. Romero spoke about in the Documentary The dead will walk in which he speaks about landing a big moment of gore earlier on to really shock the audience and catch them off guard. In Dawn of the Dead his sucker punch is the head explosion earlier on in the film which shows the audience what type of film it going to be, a 18 certificate
gory horror.
We will be doing a red-band trailer as this allows us to show the gore elements of our film. Also with a red-band it means we have no restrictions when making the film. Then we can explore body horror with freedom in the trailer. This would allow us to land a “sucker punch” on the audience which George A. Romero spoke about in the Documentary The dead will walk in which he speaks about landing a big moment of gore earlier on to really shock the audience and catch them off guard. In Dawn of the Dead his sucker punch is the head explosion earlier on in the film which shows the audience what type of film it going to be, a 18 certificate
gory horror.
Wednesday, 12 December 2012
A Stereotypical Action Horror Fan and Class Poll
Our stereotypical horror fan, mainly like action horror, but
doesn’t mind elements of gore and psychological horror in the films that he
watches. Wears casual clothing like jeans and a t-shirt. Generally goes to the
cinema with a few friends. His appearance doesn’t bring across that he is a
huge horror fan. Probably plays video games in his free time
Generally fits into the C2 and D1 demographics, but can also
be above or below that. Mainly mainstream, doesn’t have all the characteristics
of a mainstream psychographic, because he also adapts to what society is like
at the moment (clothing etc.). Usually around 18-35 years old. They see
themselves as a mainstreamer. They like whatever is popular at the time,
however also show signs of reformer. They see things in the world aren’t
perfect and they want to change it. They
enjoy horror movies as they twist stereotypes and like the forward thinking.
They like the fact there are black and women hero, it shows how the world is
changing and that just because you are a certain sex or race doesn’t mean you
can’t do things.
Their favourite horror movies would be:
·
The Hills
Have Eyes (2006)
·
Dawn of the
Dead (2004)
·
The Crazies
(2010)
·
The Texas
Chainsaw Massacre (2003)
Below is the class horror poll that we conducted in October, 2012. It was carried out with 8 males and 9 females, and confirmed that females generally prefer psychological and action horrors, while males prefer gory horrors. The results were close, however, which suggests horror can appeal to both genders.
Tuesday, 11 December 2012
Audience Research: Initial Class Poster.
Plot details of your idea: Lenny grew up on a farm with his mum and dad. His parents
died when he was seven and he took it upon himself to look after the farm. A
pack of crows ravaged him one day, disfiguring Lenny. He vowed to protect the
farm so any trespassers he sees he kills, dressed as a scarecrow. A group of
drunken teens wander onto the farm for a party, and this doesn’t bode well for
their survival.
Positive responses from class members:
Class members said that we had a good narrative and history
for Lenny. The bad guy is iconic and memorable. And also there is an element of
realism to the villain, making it that bit scarier, the suggestion of child
abuse linking to a horrible real life event.
Negative responses from class members:
However some people said that some features where a bit too
crazy, especially the ending where we wanted Lenny to be eaten by crows. However
after looking back on this idea it would be very hard to film. So we change the
ending to having the scarecrow alone in the field and then a crow lands of his
shoulder, and then he starts to move. We felt this change was needed so the realism
was maintained.
How many voted to say that they watched the film, where did
it come out of all the groups:
We got 19/19 in votes from the class, meaning we finished as
the top idea for the whole group. This shows why we decided to take it on for
our trailer. The idea was clearly very popular with the class and they are our
target audience, so picking the film was the right choice.
Are you happy with the score? Do you think the idea is worth
making?
We are extremely happy with the score as it is top marks. It
shows that this idea is exactly what the audience are drawn to. We feel that
this is worth making as we could do it. We feel we could make a really good
trailer from this idea which we get us a high grade.
Monday, 10 December 2012
Evil Dead (2013) Trailer Review
What happens in the trailer?
A group of
teenagers go away for the weekend in their cabin, isolated from anybody else.
Upon arriving they discover the cellar holds my mystery items, especially one
book. Upon reading a passage from the book they realise a horrible force. The
dead are rising and they are coming for them. A weekend away just turned into
survival.
What was
good about the trailer?
Because it
is a red band trailer it deliveries the body
horror. You get a really sense of the genre of the movie and what it is
going for. It’s a trailer that wouldn’t trick you in to seeing it. It knows
what genre it is and shows it off. The narrative is clearly shown, while still
not giving too much away to the viewer. They get a teaser rather than all the
best bits. Because it is a re-make of an older film which had a lot of fans, we
can see that they still have some of the classic scenes. For example the
removal of the possessed hand (1:05), showing these scenes tell the audience
you are going to stick close to the past and will deliver a film that pays
homage to the original. The collision cutting during the trailer is brilliant.
The slow montage of establishment for the character, to the fats montage of
action really excites the viewer. Add that with an exciting soundtrack that
matches the action. You have yourself a trailer which really works and excites
horror fans.
What
didn’t work?
The trailer
was so good that the only thing I could think of it how it wouldn’t work as a
green band trailer. It wouldn’t be able to put that trailer attached to a 15 on
a Saturday afternoon to generate more buzz, because the trailer wouldn’t work.
It would kill off all the best bit and people wouldn’t want to see it. Apart
from that I though the trailer was fanastic.
Trailer
average and why did it get it?
The average
in class was 9.7. Which for a horror trailer is brilliant. Everybody in the
class was excited by the pacing and action on scene. I also think it work so
well because it didn’t shy away. It was in our faces with everything, didn’t
hide or shy away. That is really what makes the trailer. 9/10
Pusher trilogy (2005) Trailer Review
Crime/thriller.
What
happens in the trailer?
Although
there is not much story to we can see that the characters are deep in the drug
world.
What was
good about the trailer?
The use of
quick montage worked really well in the trailer. The quick cut teased scene
from all three films, without giving too much away. The quick montage works
well because of the slow montage at the start of the trailer. The slow montage
allows there to be text on screen from critics to tell the audience how good
the movie is. Like most trailers it is one big collision cut. Starting slow
with quite music and longer shot length. To fast paced music and quick edits to
generate excitement. The trailer being a bit cramped generates a sense of unease
about the film. It’s not a comfortable trailer to watch because of the subject,
with some very strange shots. I feel this is done to really get the mood of the
film across. Plus with the great soundtrack that is one the film it really
helps to generate the feel of the movie.
What
didn’t work?
The problems
I have with it is the lack of narrative. You have no idea what story lies
within the three films, just an idea of some of the themes. And without a known
narrative people will not know what to think of the trailer. Also it is a bit
crammed. Three films advertise in under a minute and a half just doesn’t work.
They should of made the trailer longer and flesh out each film a tad more,
rather than fit it all in.
Trailer
average and why did it get it?
The average
fir the trailer was a 7. This is a good score for any trailer, and only was
beaten by 2 other trailers. I feel it got this mark because of the lack of
narrative. They tried to make a short trailer for three films, which is very
difficult to do. It still works but if the invested another minute into it, I
feel the result would have been better. 7/10
Day of the Dead (1985) Trailer Review
What
happens in the trailer?
A band of
survivors have taken refuge in an underground army bunker. We see that a
scientist is trying to find a gore to fix and teach the zombies. However under
the dictatorship of the army, life is going to be as hard as it is up on the
surface.
What was
good about the trailer?
This trailer
does a good job in setting up the narrative and some character development. We
know exactly what is going to happen without seeing all the best bits. Romero
name is also mentioned in the trailer, which is good that they are attaching on
to his name. We all know the success that Night of the Living dead and Dawn
of the Dead had in the box office.
What
didn’t work?
However the
trailer doesn’t work for a horror movie. It gives it too much of a false idea.
We see a zombie seating in a cinema watching the film trailer. This gives the
whole vibe of comedy and silliness. For anybody that has seen the film it is a
juxtaposed as it possible could be. It’s one of the goriest horror movies to
ever be realised. It has a person getting ripped apart and some other memorable
scene. However we see nothing that would suggest that in the trailer. Where Evil
Dead delivers the gore, Day of the Dead doesn’t. It’s just shows
really dull scenes of people talking. We know it is a green band but there no
even a look at the zombies, I think we see one in the whole trailer, which for
a horror is poor.
Trailer
average and why did it get it?
It scored an
average of 2.5. This is clearly because the trailer doesn’t work as a horror.
It hints at a comedy film with zombies themes. It just complete sells the film
in the wrong way, something we need to avoid when making our trailers. 2/10
Land of the Dead (2005) Trailer Review
What
happens in the trailer?
The world is
in ruin, Crippled by the zombie apocalypse mankind must rebuild. However the
zombies are coming back to this town. Can they humans fight off the horde? Or
will they become a flesh hunting monster
What was
good about the trailer?
The trailers
uses the conventions of a horror trailer to make it work. The slow montage
builds up the tension and gives the trailer an edge. Also during the build-up
it mentations the previous work of Romero, which adds a nice touch to fans of
his work. Also it is done to generate hype around the film. Then the collision
cut kick in with a jump to scare the audience. From then on the fast montage
starts and we see some highlight of the film. Unlike Day of the Dead
trailer were we didn’t see a zombie, we see many zombies and also a lot of
action. The trailer really delivers. Again a big part of this is the strong
soundtrack used by the trailer to get an emotional response. This is the first
trailer I have reviewed that ends with a smaller collision cut. This helps the
trailer become memorable and stick in your head.
What
didn’t work?
For all the
positives of the trailer, there is a really lack of narrative. We don’t
understand why the zombies are coming for. And it leaves you wondering. However
I know you don’t want to tell the audience to much but you want to show that there
is a story here. Also there is no introduction to character. We have no idea
who the film is based around, and it would have been better to see some
characters.
Overall,
what did you think?
The trailer
was really good. It used collision cutting well and really generated
excitement. I now am in a position where I want to see the movie. However I
feel that they could of fleshed the character out more and shown more of the
story. Overall I give the trailer 9/10.
House of Wax (2005) Trailer Review
What happens in the trailer?
A group of
friends are stranded in what appears to be a ghost-town. When investigation the
time they stumble upon a wax museum. Looking in, they find the most realistic
wax works they have ever seen. They don’t want to find out how they do it, or
they might become the next exhibit.
What was
good about the trailer?
The trailer
had really good collision cutting. The blend of a slow establishing montage to
the fast paced montage really shows how the good things of the movie. They also
do this to set up the story really well, without giving too much away. We know
that the teens become stranded, but never see how; this makes us want to see it
to fill in the blanks. The jumps work really well as transitions, the first
jump is used to kick off the fast montage and it works well with this sudden
burst. Also the final moment jumps keeps us on the end of our seats and leaves
us with an emotional response after the trailer is finished, leaving an
impression on the viewer.
What
didn’t work?
One of the
big things lacking from the trailer was an iconic shot or sequence. Something
that sticks in the head after the trailer is finished. I feel a trailer needs
one of these shots to make it the best trailer it can be. This trailer had its
moments, but never this big shot that really sells the movie. Also in the
movie, we never get to see the bad guy. In most horror trailers we get to see
the person behind the evil taking place, as this is normally the coolest
character. However we don’t ever get to see them, just a glimpse. And this cost
the trailer in having something really stand out and makes the viewer remember
the trailer.
Overall,
what did you think?
The trailer
works well, but I think it could have been better. It lacks something
outstanding though, a memorable shot or sequence to stick with the viewer. The
use of montage and collision cutting is one of the best of seen, with really
good pacing throughout the trailer. Narrative is also explained well, without
telling us the whole story, which again is a huge plus. However it lacks that
big shot that will stick with the viewer after watching the trailer. 7/10
A Nightmare on Elm Street (2013) Trailer Review
What
happens in the trailer?
A man hunt
is on as a town chase down and kill man
who seems innocent. After this death Elm-street is plague with death of
teenagers who seem to share a common feature of a burnt man who stalks their
dream. The race is on the find out who he is and how to stop. But can they stay
awake.
What was
good about the trailer?
The
narrative is really clear. We get a good idea of character and the events that
both cause the event and what happens during. The story looks engaging and a
bit of a mystery with the man being hunted pleading his innocent to the town
people. Also the references to the original are there. The classic red and
black striped jumper makes an appearance, and well as the classic song. Telling
fans of the franchise they will keep it close to the original. Also the
collision works. It isn’t the best but it still gives you an idea of the
action
What
didn’t work?
The trailer
lack in places, it didn’t make me want to go out of my way to see the film. The
collision cutting isn’t quick enough. It doesn’t deliver jumps or any memorable
moments. It never got going. Also it lacks a good soundtrack that generates
emotion. It is too bland and doesn’t make you feel the pace of the movie
Overall,
what did you think?
The trailer
doesn’t work for me. The narrative is engaging. But the action never gets
going. It lacks an edge that other trailers have and doesn’t draw you in. And
it fails in good collision cutting. And without an edge to your collision
cutting, nobody is going to be excited and want to see the film. 4/10
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Portfolio Sections
- 1a. Research (Films) (12)
- 1b. Research (Audience and Trailers) (8)
- 2.Planning (5)
- 3a. Main Product (3)
- 3b. Ancillary Products (5)
- 4.Evaluation (4)